Category Archives for Online Business

Attracting & Loving Your Ideal Customer

Attracting & Loving Your Ideal Customer

I recently launched a new course called “Make Marketing Easy: How to Define Your Ideal Customer” where I help you create your ideal customer avatar. And I’m currently working on my next course “Getting Started with Email Marketing & Loving It”.  After working on both courses I found it really interesting how intertwined your avatar […]

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8 Women That Are Killing It Online

Eight Women That Are Killing It Online & Making It Look Easy

I love doing business with women. When a business I interact with is owned by a woman, I sense a softness and authenticity to everything I touch. To me, it just seems that women put more care into what their customers think and the experience they have. And that extra bit of care, leaves me […]

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Why Online Businesses Fail at Such an Alarming Rate

Why Online Businesses Fail at Such an Alarming Rate

Kyle Colman states on his blog that 90% of online businesses fail in the first 120 days… WOW! I’ve been working on building an online business (without e-commerce, done that successfully, want to get away from physical inventory) since around 2003 or 2004. I’ve built a lot of websites, followed a lot of gurus, and […]

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Want to Start an Online Business? You Need a Blog!

Want To Start An Online Business? You Need A Blog

This post may contain affiliate links. Please read our Disclosure Policy for details. It seems in the last few years the term “blog” has gone from being an almost unknown word to an everyday household term. Almost everyone has a blog, from huge corporations to the local bakery to just about every mom I know. There […]

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Target Market and Customer Avatar

Finding Your Target Audience and Defining Your Customer Avatar

Are you ever unsure which direction you want to go? You have multiple options for getting to where you want to go and any one of them is just as good as the other, in fact, they are all so good, you have a hard time deciding? Yeah, that’s been me this last week while […]

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