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This post is part of the series Grandkid Lovin' Case Study
A few weeks ago, I sent out an email that was just way too long and complicated. In fact, at that time I should have realized it was better suited as a blog post, but I guess I got carried away while typing and it didn’t cross my mind to make it a blog post instead.
But now, with the benefit of retrospect and some prodding from my business coach, I’ve decided to turn the information into a case study.
This case study will be a series of blog posts so you can see how things progress. I give dates so we have reference points as time passes.
I started a Facebook page called Grandkid Lovin’. I wasn’t quite sure what I wanted to do with it, I just knew that there would be a lot of people interested in a Facebook page that celebrates grandkids. I remember telling my daughter after I quickly got the first bit of traffic, “just think where it will be this time next year!”
As the days went by, I turned photos of my grandkids into endearing memes that touched the hearts of grandparents or gave them a good laugh. I shared things from other pages that I thought would be of interest to grandparents. It wasn’t long and people started to follow.
Somewhere along the way, I decided to continue to grow the audience and when it reached 500 followers I would start adding affiliate offers. I started looking for great products to recommend and signed up for their affiliate programs.
I also decided that the project was worthwhile enough to spend a little money to grow the audience, so I started boosting the posts for $1 a day. That’s when the traffic started to grow somewhat, and I started getting some followers.
This was the day I sent out the email referenced in the opening paragraphs. So, I have data from that day. Going forward I will make sure to grab this same data so we have a consistent comparison.
In that email, I stated that the page was growing slower than I liked after 2 months. At that point, I had 300 “likes”. I also stated that I could see the snowball effect starting to kick in. I was seeing quick engagement of “likes”, “hearts” and “shares” after a post, even the ones that were not boosted.
At that point, I was boosting all the memes I created and there was no overlap in boosts. Meaning, I would post a meme, boost it for 3-5 days and not post another until that boost was finished.
Here are screenshots of my “Insights” taken on Jan 15. “Insights” is what Facebook calls their stat page.
This first chart shows “reach”. Basically, “reach” is a measurement of how many people see your post. When I started reaching more people with my paid traffic, I noticed my organic reach increased at the same pace as the paid. Even during the Christmas holidays when I wasn’t doing any paid ads the organic continued at almost the same pace as before for about a week.
I also have the chart above showing “Net Likes”. I really don’t remember what happened with the likes and why there was such a jump around Dec 20. It was either that I ran an ad that targeted Likes instead of engagement or I had a particularly cute meme and it caused them to like the page.
I also remember just after Jan 1, instead of doing a simple “boost” ad, I ran an ad for Likes. That probably accounts for the increase at that time.
Over the course of the first two months, I found a theme that was starting to get popular with my followers. I call it “Paw Paw”. It’s a series of photos with text asking or telling Paw Paw something. Here are a few of the most popular.
I plan to continue using this line and would love to develop it further but I’m not really sure how I’ll do that yet. I feel like the inspiration will come to me when the time is right.
I’m writing this post on Jan 29. It’s been two weeks since I took the screenshots above and I’ll end this post with the same screenshots from today. But first, I think it would be a good plan going forward to designate some metrics to follow month to month. I will record these metrics at the end of each month in my follow-up posts.
Here are the metrics I feel are most important. At some point in the future, I will make a chart so we can see the progress over time.
As of today for the month of Jan 2019:
Number of Likes: 374
Highest Post Reach In Period: 518
How Much Spent On Ads: $41.90
How Many Affiliate Posts: 2
How Much Earned from Affiliates: $0
The reason the ad spend is over $1 a day is because I started overlapping ads. There were multiple days when I had 2 or even 3 ads running. I posted and boosted a new meme before the end date of the previous one. I will continue to do this so the reach never drops.
Going forward I plan to start posting two affiliate posts per week. I’m going to shoot for Tuesdays and Fridays.
And another note, this morning I posted a new meme, this time it was for Grandma. I boosted it for $1 a day for the next 3 days. Eight hours later it already had 82 Likes, 5 Comments, and 21 Shares. I think I’ll make a Grandma line in addition to the Paw Paw line as it seems to be super popular.
I know I would not have gotten this much engagement one month ago even with an ad. I honestly feel like the consistency of posting or sharing a couple of times every single day has helped with the growth.
Lastly, before I add the graphs, I want to share something I do at least once each day. I click on the Likes of the memes that still have engagement and if there is a person that has not liked our page, I click the Invite button. I am religious about doing this. I’d say about 4% accept the invitation. It’s a tedious job so I don’t recommend doing it more than once a day, but again, consistency will make a difference.
And to close, I’ll leave you with the graphs. As you can see, the overall reach has stayed consistent with the first 15 days of the month. I am going to look at doing some more ads for Likes (in lieu of engagement) in hopes that more likes will grow the overall reach.
I forgot until I looked at this chart, I ran another add for “Likes” starting on Jan 18 that ran for a few days. I remember thinking that the ad wasn't doing well because the engagement was way down, so I stopped the ad. Apparently, I was getting what I paid for… LIKES! I definatly will revist this type of ad again in the upcoming month.
I’d love to hear your comments, please leave them below. If you want to follow along, to see my month-to-month progress, sign-up below and I’ll notify you when the next post in the series is ready.
Thanks for reading!
I’m a fifty-something, self-taught, online business geek from Texas and owner of Online To Thrive. A lot goes into creating an online business and it can be a really scary endeavor. I’m here to help make getting started easy and affordable with step-by-step courses that are clear, straightforward, and uncomplicated.
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