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It seems in the last few years the term “blog” has gone from being an almost unknown word to an everyday household term. Almost everyone has a blog, from huge corporations to the local bakery to just about every mom I know. There are a lot of good reasons why so many are jumping on the blog bandwagon.
There are many kinds of blogs. Some are just online journals, but we're not going to talk about those, I'm going to stick with the blogs that either make money or help your company make money.
I guess you can see, there are lots of ways to use a blog to make money.
So today, I'm just going to stay general. I'm just going to talk about why it's a good idea to have a blog, no matter what kind of business you have or want to have. I will also tell you where you can find a course that will teach you how to do the same thing, and it's taught by professional bloggers who travel 150 days a year (for free) and earn over $30k a month on their blog with sponsored posts. But more on that in a later post…soon, I promise.
Basically, your blog will give your business the voice of a real person. It helps prospective customers get to know a little about you, and in turn, they will start to like and trust you. This is necessary if you want customers.
A blog is a great communication tool for any business. Most of the writing you'll do for your business, from your website’s content to your copywriting, is focused on only your business and the products and services you provide. Your blog, even though it will mostly focus on your business, will allow you to be a little more carefree and personal. People like to read stories about people and what goes on in a company, so it's okay to post a little about your personal life even if it's solely a business blog. This makes your company “human”.
Just like with your social media efforts, the relationships you build with your readers can be further developed by allowing them to comment on your posts. Making time to reply back to their comments will foster a back and forth conversation creating a rapport that will keep your readers coming back for more.
Another way your company can benefit from a blog is to learn what your readers want from you. In combination with your social media channels, you can ask readers to give you suggestions for products or services they would like you to offer. You can ask them on Facebook to send you questions, and you can answer one question a week on your blog, then post a link to the answer back on Facebook. Your blog allows you to post a more detailed response than social media and the advice and expertise provided by answering these questions will help your readers see you as an expert in your field and they will learn to trust your opinion.
When your readers feel they can trust you, they will be more apt to buy your products or services. People want to do business with people they like and feel comfortable with. Your blog will help give your customers a glimpse of who “you” are.
Your blog can also be a great way to promote your business. You can give your readers updates on new products or services that you are offering, as well as products and services that are “in the works”.
Blogging is a great way to promote your website. You can craft your posts using keywords that are used for searches in Google. You can add links to your website and even directly to a product or service from your blog posts. If you have recently added a new article to your site, include an excerpt in a blog post and add a link to the page of your site that contains the whole text, send readers to your blog post from your social media.
Blogs also help you develop your writing skills. If you want to have a blog as a business, as described at the beginning of the post, your writing is very important. It will definitely get better if you are writing a blog post (or more) every week. Learn by pushing yourself, if you normally write how-to articles, step out of your comfort zone and write a small blog post geared towards another writing genre. If the thought of writing a sales letter makes you cringe, you can gain experience in copywriting by writing a blog post that contains a call to action.
As you can see, even if you don't want to make money by blogging, every business still needs a blog. Over time, your business will thank you for an increased income.
Now, I'm sure you understand the need for a blog, but you're probably wondering how in the heck to get started. Here's a link to a free 5 Day Blogging Crash Course that will help you get an idea of how to get started. Just follow the link and sign-up for a Teachable.com account (free) and the course will be fed to you in the Teachable interface over 5 days.
NOTE: They recommend products and services in the course that I don't use, reason being, I like the services I use much better than the ones they recommend (I've tried a lot of services over the 15 years I've been setting up websites). Feel free to use their services, but if you want an alternative, I'll make a list of the companies I use very soon and come back with a link here.
All my best,
I’m a fifty-something, self-taught, online business geek from Texas and owner of Online To Thrive. A lot goes into creating an online business and it can be a really scary endeavor. I’m here to help make getting started easy and affordable with step-by-step courses that are clear, straightforward, and uncomplicated.
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